טלי יחיא

The coming decade will be the decade of women!

This month I was invited to take part in a panel discussion at the McCann Valley female bloggers’ convention in Mitzpeh Ramon in cooperation with Salona. The convention was attended by famous female personalities from Tel Aviv who came to talk, encourage and empower women to take another meaningful step on their way to advancement. The hall was overflowing with people, showing, in my opinion, their passion and desire to learn, to know and to break out.

 

Salona is a platform established in Israel four years ago, a content website in which these women write the contents, based on the perception that women are the power of the future. They generate the public agenda and develop interesting high quality discourse on dilemmas that used to be “the talk of the town” and do not always conform to the agenda presented by the media.

 

Women want to talk about their world, share it and speak about it while raising universal questions that span geographical borders; and Salona provides them with the appropriate platform. The issues raised are relevant, grassroots and are taking shape on the online networks, turning them into public matters of interest that are not always found in the traditional media.

 

According to many studies, we have come to understand that we women will indeed have to juggle between more and more areas of action over the coming decade. However, women will change their status: from a hired labor force they will turn into manufacturers, from consumers they will turn into agents of change. Their power relations will change, and women will become the leaders and path-breakers, generating significant economic, environmental, artistic and other changes. Women will hold more and more key positions.

 

Technological advances enable women to succeed regardless of their geographic location. They can work from home, successfully producing and selling to the entire world, even if their home is in the desert. They can lead public opinion and generate change, say what there is to say without leaving their private sphere and without negatively affecting their child-raising. Working moms can prepare a hot lunch and help their children with homework in the evening (an issue that bothers many women who would like to make a change).

 

Social networks are a fertile platform for promoting businesses, agendas or simply telling about one’s special lifestyle. They can foster a change in public opinion. Once women are more exposed to the social networks, they bring with them their natural tools, such as well-developed communication skills, which they succeed in more than their male counterparts do.

 

How can I become a part of this?

 

As a blogger of “Graphic Designer Mom“, I was invited to speak about my blog, why I opened it and what it has done for me. This is my answer:

 

“It has given me a stage, a home for my soul, a place for myself within the odd and sundry demands of family life: children, motherhood, business, husband, and parents. The blog is my private place where I write only what I choose to reveal and share.”

 

I would like to encourage all women business owners in the region (I know there are a lot of us) and those who do not own a business, not to let where we live serve as a barrier to us. Living here in the Negev is an opportunity to do what we love, wish and long for.

 

Our council, Ramat Hanegev Regional Council (the only municipality that really allocates a budget for female entrepreneurship), gives, believes and helps women break through and make a way for themselves by offering courses, forum meetings, personal mentoring, fascinating lectures and showing a profound understanding of the needs of women who own businesses.

 

I am therefore appealing to all of you to connect to the social networks, open your own business, don’t be afraid, it’s possible. You can succeed, just take the leap and do what you love to do.

 

Go out there, dream, believe and realize your dreams.

 

Tali Yehye, graphic designer, Machaneh Tali Air Force Base, “Graphic Designer Mom” blog-writer